"Bad Habit #7: Obsession of competitor rather than customersRecordar os que passam a vida a ver passar motards em vez de se concentrarem e ganharem estão sempre a perder, qual Dick dastardly.
Unfortunately, many companies are more obsessed by their competition than their customers. Your customers are far more important than your competitors. Your (potential new) customers contain the evidence your organization needs to validate or invalidate new business ideas and potential growth engines. That doesn’t mean you should completely ignore the competition. After all, business models and value propositions aren’t designed in a vacuum. However, competitors should not be your primary focus.
Remedy: Obsess over your customers first when developing and testing new value propositions, business models, and growth engines. As a secondary: evaluate how these new ideas perform in the competitive landscape."
Trecho retirado de "11 Corporate Habits That Kill Your Company’s Innovation Engine"