"Se quiser, o parceiro que joga a vida pode fazer batota e influenciar o resultado.Um artigo com um sumária de várias técnicas em "Why You Bought That Ugly Sweater":
E o parceiro é quem? Somos nós mesmos?É o protagonista da vida, somos nós mesmos"
- "“we perceive prices to be lower when they have fewer syllables and end with a 9”
- “one recent study found that, compared with friendly salespeople, rude clerks caused customers with low self-confidence to spend more and, in the short term, to feel more positively toward an ‘aspirational brand’”
- “when a customer who feels badly about her appearance tries something on and spots an attractive fellow shopper wearing the same item, she is less likely to buy it”
- “One paper now under peer review shows that cooler temperatures indoors lead to a more emotional style of decision making, while warmth contributes to a more analytical approach”
- “One study found that popular music leads to impulsive decisions, while lesser-known background music leads to focused shoppers”"
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