For an individual to see opportunity instead of risk in transformation, another force presents itself: Conformity.
Group pressure on the individual’s mind is powerful.
So what do these biases mean for CEOs who need to effect change in their own organizations?
First, CEOs need to understand that most transformation agendas are delayed or crippled by risk aversion, operating at the individual level. They are then compounded at the organization level, and reinforced by pressures to conform. By the time the organization recognizes the necessity for change, it is reactive and often too late. The business landscape is littered with failed companies that ended this way."
Trechos retirados de "How Loss Aversion and Conformity Threaten Organizational Change"