sexta-feira, dezembro 09, 2016

Cuidado com os descontos

"Discounting is often the only strategy that works when selling a commodity product – or at least when you think your product is a commodity.
When your value prop is a discount, you are making your product a commodity – look at the picture of the coupons I got in the mail recently: there is no expression of value other than the discount.  I encourage you to think about how you can be helpful and how can you educate your customers, avoiding the trap of discounting and helping them fall in love with your product, making them want to buy it because of its unique properties, not because of the latest discount or promotion."
Conhece o Evangelho do Valor?

Trecho retirado de "Content Marketing as an Antidote to Discounting"

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