"people were faster and more creative when they tackled the problem on behalf of others rather than for themselves.Trechos retirados "Daniel H Pink: employees are faster and more creative when solving other people's problems"
Polman and Emich build upon existing psychological research showing that when we think of situations or individuals that are distant – in space, time, or social connection – we think of them in the abstract. But when those things are close – near us physically, about to happen, or standing beside us – we think about them concretely.
Over the years, social scientists have found that abstract thinking leads to greater creativity. That means that if we care about innovation we need to be more abstract and therefore more distant. But in our businesses and our lives, we often do the opposite. We intensify our focus rather than widen our view. We draw closer rather than step back.
Think about that next time you're imprisoned in a tower. Actually, don't. Instead, have someone else think about it for you."