"JTBD is a struggle someone has to make life better. Someone has a JTBD when he or she wants to make an improvement but doesn’t know how. When that person finds and can use a solution to make that hoped-for improvement, there is no longer a JTBD."
Trecho retirado de "Where does JTBD come from? — What is a Job? — What makes it Done? — What isn’t a JTBD?"