"The Truth About Low PriceA tal race-to-the bottom.
The truth about low price is that it doesn’t make selling easier. It makes selling more difficult. Once you have eliminated the ability to be better, you’ve lost the ability to compete by solving the problems and eliminating the risks that come with choosing the lowest price. When you can’t be better, then there is only one way to compete, and that is by being even cheaper still."
Trechos retirados de "Once You Choose to Compete on Price"