"Choose Your Destiny Plasticity guides companies to base critical decisions on inner strengths and convictions rather than on alleged external needs.Trechos retirados de "Corporate Plasticity: How to Change, Adapt, and Excel"
purpose: the unbreakable conviction about what the company stands for, something that cannot be traded for something else. Having this vision is probably the most indispensable element. To develop and survive in a competing world, companies also must have a reason for being. If they are only followers mimicking the leaders, they are destined to die."
sexta-feira, outubro 07, 2016
"to base critical decisions on inner strengths and convictions rather than on alleged external needs"
Costumo escrever e defender que uma PME deve começar pela sua identidade, pela sua experiência, por aquilo que tem (recordar a effectuation). Por isso, isto toca-me: