Por isso é que o stress é informação, informação que convida as pessoas/organizações a mudar.
Por isso, sem stress, sem a pressão da urgência, só com base na racionalidade é difícil mudar. Daí "Norway’s oil wealth swamps innovation":
"The trouble is that Norway is too comfortable. It takes a crisis to get most people to change their ways radically or for an economy to adjust the way that it works.Daí este cenário visto por um outsider "Norway, here is how you make your startups fly"
There were plenty of young people touting start-ups at Innovation Week but many work part-time for big companies and experiment with entrepreneurship in their spare hours. They do not need to take the plunge.
They like the idea of creativity but fear disruption."
BTW, importante este ponto:
"Unlike Sweden and Denmark, oil-rich Norway failed to climb the value chain into fashion when production moved offshore to countries with cheaper labour in the 1970s."