"6. Leverage your ecosystem. Your company exists in a broad network of relationships. These relationships are not just with customers, but also with suppliers, distributors, retailers, industry associations, institutional partners, and government agencies. You can leverage this ecosystem to engage your customers in ways that go beyond what has been relevant to your business relationship in the past. A broad ecosystem can provide data on what else is of interest to your customers, thereby opening up new ideas for product and service offerings and growth opportunities."Qual é o ecossistema da sua empresa?
Trecho retirado de "10 Principles of Customer Strategy"