"So yes, disruption is here and it’s real and it’s happening in a lot of industries.Uma mensagem na linha da de Suzanne Berger em 2006:
But … the way we think about it is often wrong.
Some health club industry leaders will claim that nothing can replace human interactions, so clubs and trainers can’t be threatened by these new business models. I’d have to disagree. It is true that there is no replacement for human beings, but technology is enabling business models to do things in ways that humans on their own can not at scale.
Many of the most successful brands will blend human interaction with technology tools to create even higher levels of service -- and trainers can support hundreds of clients with a combination of digital and physical delivery.
By 2020, you’re going to see a global wellness community of over 1B on traditional brick-and-mortar health clubs, wearables, and apps. Each aspect of the ecosystem is going to inform the others. It’s not that MyFitnessPal or a newer, cooler FitBit is going to “kill” the traditional health club industry. It’s going to be a partnership where each side informs the other.
That’s what we often get wrong about disruption. Amazon didn’t kill traditional commerce; it helped shift it. [Moi ici: Recordar este exemplo recente] Uber hasn’t killed yellow cabs, but it’s made them think differently about their business models. When we view disruption in terms of “X will destroy Y,” we create fear-based, short-term thinking in traditional executives -- and that’s bad for everyone.
The fitness industry is about living your best life and being your best self -- with a few people making some money along that arc. There are disruptive technologies reshaping how the industry thinks about and presents itself, yes, but ultimately these technologies will help to create a massive global ecosystem rooted in an omni-channel approach to delivery."
“… there are no “sunset” industries condemned to disappear in high wage economies, although there are certainly sunset and condemned strategies, among them building a business on the advantages to be gained by cheap labor”