"the number one lesson I now preach to other retailers:Tantas PME fabris que ainda estão nesta fase da "location" e não passam disso. Apetece atirar-lhes isto "The Giant Zero".
Your business is not your location. Make pitches outside to drive traffic inside.
So your next step, dear retailer, is to brainstorm a list of outside groups and bring 'em in.
Remember: your business is not your location. Your business uses your location."
Trechos retirados de "Are You a Crack Retailer? (It's Bad, But Not What You Think)"