"In business, differentiation is the path to success: standing out from the competition, through your position or capabilities or sheer force of will, enough to carve a future for yourself. You will be called upon, throughout your career, to establish a distinct identity for your company. The more capable your future employer (whether a business or a not-for-profit) is at doing things other companies can’t copy — for example, creating powerful products, meeting customer expectations, or cornering the market in a particular sector — the more likely you will find success. You will also, if you are sharp enough, be able to use similar techniques to establish a distinct identity for yourself."
Trecho retirado de "In the Country of the MBAs"