"uncertainty presents clear challenges to strategists. The approach detailed in this article can turn today’s ambiguity into tomorrow’s opportunity. As you begin your journey to own the future, rather than be disrupted by it, we suggest you commit to three key mindsets.
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First, be optimistic. [Moi ici: Recordar o medo que eu tenho dos produtores de cortisol] Disruption is a growth opportunity. Research by behavioral scientists show that when we perceive a threat, we grow very rigid. Gilbert’s doctoral research drew on that research to highlight how even companies that spot disruptive changes early, such as Nokia and smartphones, Kodak and digital imaging and U.S. newspaper companies and the rise of the Internet, miss the growth potential inherent in the disruption. Leaders like Reed Hastings, however, are energized by change and frame threats as opportunities.
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Second, be decisive. We’ve already described the importance of focusing on a small number of strategic moonshots. Remember too, that the most important word for the strategist contains but two letters: no. People often forget what Steve Jobs did first when he returned as CEO of Apple in 1996. It wasn’t to create new products like the iPod, or start Apple’s innovate retail store. It was to focus by dramatically shrinking Apple’s product line. “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It in Black Eyed Peas superstar and music entrepreneur Will.I.Am. means saying no to the hundred other good ideas that there are,” Jobs said. “I’m actually as proud of the things we haven’t done as the things I have done.”
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Finally, be scientific."
"How to Turn Ambiguity into Opportunity: A New Approach to Strategy Under Uncertainty" de Scott D. Anthony
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