"The Guerrilla Gravity showroom in Denver is not where you pick out a bike. It’s where you help build one.A democratização da produção é isto.
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“Riders get to customize their bikes by color scheme and the components they want,” said Kristy Anderson, who co-founded the company in 2013. “Some people really want to watch their baby being built.”
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“Just like craft beer, people are supporting small-batch manufacturing because it is their neighbors — people they know — doing it,” Anderson said.
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The bikes-to-beer comparison is apt. The rise of craft breweries in the United States saw consumers opting for unique varieties of beer produced by local artisans in small batches rather than the mass-produced brands that have dominated the market for so long.
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But craft brewers are just the tip of the small-batch manufacturing iceberg. Below the surface are hundreds of companies like Guerrilla Gravity, offering consumers a locally crafted product with a focus on quality and craftsmanship.
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Particularly in Colorado, small-batch manufacturers are seemingly everywhere.
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“It’s generally born of passion, manifesting itself in products,” Sullivan said.
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It’s easy to see how small-batch manufacturing is a trend, given the national interest in locally grown foods and the success of craft breweries. But what are the long-term prospects of these newer, smaller members of the manufacturing industry?
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The benefits these companies are finding in the small-batch model — in addition to appealing to consumers’ desires for well-crafted, local goods — suggests an economic advantage to staying small.
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“There’s an emotional connection when you know the makers, or when there is a story behind the product,” he said. “That connection to story and that connection to place is really powerful. And it’s resonating with consumers.”"
Trechos retirados de "Small-Batch Everything: Local Makers Follow Craft Beer Path To Success"
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