sexta-feira, julho 22, 2016

Underserved ou overserved?

A propósito de "Subir na escala de valor" e destes comentários:
"[Moi ici: Outra vez a disrupção? Agora a servir os underserved, ou os overserved? Talvez esta categorização aqui não funcione tão facilmente] "Consumers are embracing gadgets that do one thing well," said Hiromi Yamaguchi, an analyst at Euromonitor in Tokyo. "Larger appliance makers are selling products with too many functions, and not a lot of people use them."[Moi ici: "too many functions" parece significar overserved. No entanto, a substituição é não por um produto inferior que faz bem uma coisa, mas por um produto superior que faz bem uma coisa, e isso é "underserved"]"

Um artigo bem interessante, "Diagnosing Dislocation":
"Imagine that you run a large company, prominent in its industry, with a loyal customer base and strong profit margins. Suddenly, a new product comes along that threatens your existence.
new products and services can enter your market from other directions, each distinct in terms of how, where, and when it affects your business. These are market dislocations — radical breakaways from the existing market that occur when a company introduces a business model or a product that sits apart from those of competitors.
Then, of course, there are bottom-up dislocations, or disruptions.
incumbents need to recognize the distinctions among the various types of dislocations they may face. Disruptors typically first go after nonusers or the least profitable low-end customers. Only later do the disruptors start capturing an incumbent’s core customers.
New entrants coming from the side or from the top, meanwhile, go after an incumbent’s core customers right away — thus presenting a more immediate threat."

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