"Business prizes being able to put prices on things and to know their value ahead of time. Yet, if you are inventing point B—in any area of life—you can’t know the outcome at the moment you have to invest money, time, and effort in the point-A world.
This is the central paradox of business: The core assumptions of economics—efficiency, productivity, and knowable value—work best when an organization is at cruising altitude, but they won’t get the plane off the ground in the first place. That is to say, the history of business—the way we got here—follows from the kind of creative and open-ended work that the structure of business makes hard.
companies can grow by two means. They can grow by scaling up to the most efficient level of production. Or they can grow artistically by the alchemy of invention."
Trechos retirados de "Art Thinking" de Amy Whitaker