sexta-feira, julho 22, 2016

E o ponto de vista dos clientes?

Ao longo dos anos tenho escrito sobre o tema aqui no blogue:

"After receiving a complaint about terrible food from the wife of a former patient, the managers and CEO of the Ottawa General Hospital spent a week eating hospital food. They hated it as much as the patient did, so they did something about it.
This story makes one wonder how many other services might be improved if only the bosses were forced to use them. The tech sector has a term for making its employees use their own products—"eating your own dog food.""
E na sua empresa, como é?
Conseguem experienciar a jornada, os pontos de contacto entre os clientes e a sua empresa?

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