terça-feira, julho 26, 2016

Comunicar benefícios em vez de atributos (parte IV)

Parte Iparte II e parte III.
"The Three Steps to Create Great Value Communications
Step 2: Make Your Benefit Segment-Specific
... homogeneity is one of the biggest wrong assumptions you can make in your new product design. Your customers are different. The same value messages are not likely to work for all of your customer segments. You should tailor your value messages to the needs of each segment.

Recordar daqui:

Trecho retirado de "Monetizing Innovation"

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