"With demographic change comes evolution in consumer tastes; as cultures intermingle, they share with each other their food, their drinks and their consumption habits. And nowhere will this be more apparent than in the world of alcohol.
While a decline in cider consumption could negatively impact Boston Beer, the real brands that appear poised for a struggle are Anheuser-Busch and MillerCoors. MillerLite, in particular, has lost 20% of its volume over the last five years, while craft beer has grown 10% to 15% over the same period.
Millennial love for imported and craft beer has been well documented, but Modi says that there’s another trend at play: an increased willingness on the part of Millennials to pay for a more “premium” beverage"
Como não pensar na proposta de fusão Anheuser-Busch e MillerCoors. Como não pensar na paranóia desses gigantes na eficiência quando o mercado está migrar para categorias mais caras... não é fácil mudar a cultura de uma empresa, quanto mais de um gigante.
Trechos retirados de "How Millennials And Immigrants Are Shaping The Fortune Of Your Favorite Alcohol"