sábado, maio 28, 2016

"The Music Industry's Collapse Is A Beautiful Thing"

Recordam a Sociedade Portuguesa de Autores? Recordam os autores que pouco ou nada vendem e fazem de Antral da "cultura"? Recordam as taxas e taxinhas sobre as memórias? Recordar o que Tom Peters diz aqui e o que recomendo a Luís Onofre aqui. O que faz quem abraça a mudança?
"I don’t care about any of that, to be honest. What’s really cool is that I think the days of the record company are numbered. That’s not a bad thing. I think they’ve screwed artists really badly for decades. They still are. Now it’s all swinging toward label services, which is a much better thing for the artist. The thing is, as an artist, I would much rather have the fan standing right there. They give me their money. Here’s my album. We have a little chat. Fantastic. A nice, close interaction. We’re talking to each other and there’s nobody in between. I think the music industry has been plagued by people getting in between artists and fans.
We’re getting into a situation now where this much closer connection between fan and artist is not only achievable but desirable. And everybody wins. Fans are getting what they want. They’re getting closer access to the bands they like. The Internet is enabling things like Pledge Music, where you can interact and you can actually see the album being made and be a part of the whole process. They’re seeing things that they never would have seen before. At the end of it, they’re getting an album and they have a much greater understanding of what it took to make it. Special versions, limited editions. Really beautiful quality packages, which nobody would have really bothered with as much before.
You look at a 12-pound album, and six pounds of that went to the shop. Of the six that went to the record company, the artist ended up getting about 40 pence. We’d get the least of it than anyone! Fans hate us because they think we’re all rich and overpaid with supermodels hanging off of us on every street corner and driving around in Ferraris. And fucking record stores are killing it, making an absolute fortune. So, it started with them. The big record chains began to struggle and disappear. Aw! [Laughs] … That was such a good moment. I didn’t feel guilty at all. They ruined so many great little labels that could have done some really great things. And probably took down half the artists that struggled with them.
The business model of lots of different parts of the music business—management, agents, record companies, label services—they’re changing all the time. And they need to, because everything that was there before does not work anymore. In my opinion, any band that signs to a record label is making a mistake. I’ve been through some collaborations recently with some bands that signed to labels and they’re like "Fuck." You look at the deals they’re getting. You're never going to make anything. And because of that, you won’t be able to afford to make more music. It’s going to hit your music, your income. You won’t be able to sustain what you’re doing."
Recomendo vivamente a leitura de "Gary Numan Thinks The Music Industry's Collapse Is A Beautiful Thing".

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