domingo, maio 01, 2016

As mensagens de um preço

Um texto interessante sobre as mensagens associadas a um preço e ao posicionamento no mercado "McLellan: What pricing says about you":
"what your pricing strategy says about your offerings.
.
I believe that pricing is a part of positioning and branding that is often overlooked. How you think about pricing may depend on whether or not you’re introducing a new product or service or just rethinking how an existing product or service is brought to market.
...
Penetration pricing
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Premium pricing
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Economy pricing
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Bundled pricing
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Bracket pricing
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As you can see, there’s a lot more to the underlying messages that comes from how you set your prices."

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