"For these reasons, big companies with the conventional advantage of being vertically integrated will be the first to go. Traditional propositions like “one-stop shop” or “supply chain optimization” will become commonplace, easily achievable by small players or new entrants in a number of industries."Trechos retirados de "AlphaGo and the Declining Advantage of Big Companies"
"This had led smaller business to leverage more and more web-based apps to make sure they are connected and engaged when and where their buyers are making purchasing decisions.Trechos retirados de "SMBs Winning with the Middleware Advantage"
Middleware is changing what's possible for small and medium businesses who'd rather spend budget on sales and marketing, over application development. The opportunity to combine affordable, best-of-breed solutions is exciting for SMBs with fewer than 500 workers that make up 99.7 percent of the 5.68 million employer firms in the U.S.
The benefits of middleware to small business are still in their infancy."
Mais pedras para a construção do Estranhistão, um mundo para empresas mais pequenas, muito mais focadas e para clientes que não gostam de ser tratados como plankton. Daí isto e isto.