sexta-feira, fevereiro 05, 2016

O triunfo das experiências

Mais um sintoma da economia baseada nas experiências:
"“I’m not saving up to buy anything,” said the 28-year-old engineer, who shares a rented apartment with two flatmates in south London. “I prefer to go out for dinner at a nice place, pay a round at the pub or explore a new area of the world. I feel like I would be losing out on living if I chose to own stuff instead.”
Experiences help millennials shape their identity and create memories, to a greater degree than for older generations,”
online marketplace for ticket sales, showed 78 percent of millennials would rather pay for an experience than material goods. That compares with 59 percent for baby boomers. Some 82 percent of millennials said they went to a live event in the past year -- concerts and festivals -- and 72 percent said they plan to increase spending on such outings.
It’s now experiences that people are short on, not items,”
“People want to buy happiness,” Huang said at a London cafe in January. “An experience is unique because it gives them that in three stages: the anticipation, the event itself, and the memories after. Not only does that final stage last forever, but you can also share it.”"
Trechos retirados de "Millennials Are Starting to Change the Stock Market"

BTW, só daqui a muitos anos os governos portugueses vão perceber esta mudança e os seus impactes na receita fiscal.

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