"My key message was that we need to avoid getting distracted. It’s easy and understandable to get consumed by the amazing technology ... But, at the end of the day, from a business perspective, the key question remains: where’s the money?Recordar Abril de 2009 em "No meio do Atlântico..."
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There will be profound shifts in both value creation and value capture in the years ahead. [Moi ici: Imaginam já a quantidade de futuros coitadinhos a pedir providências cautelares ou proteccionismo, ou outra treta qualquer para os proteger do futuro]
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[Moi ici: Sublinho a terminologia que vai ser usada de seguida, terminologia que comecei a usar há muitos anos] The automotive industry has traditionally focused more on the denominator of that equation – ensuring that we get from Point A to Point B as efficiently, safely and comfortably as possible. I suggest that the winners in terms of value creation in the future will be those who focus on the numerator of the equation – what value are we experiencing once we get to Point B? And is Point B the highest value destination for us, given our unique context and aspirations? The value for us is much more in the destination than in the movement itself – for most of us, most of the time, mobility is simply a means to an end, it isn’t the end itself."
Trechos retirados de "Where's the Money? The Future of the Mobility Ecosystem"
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