"We all make assumptions, we go along without thinking about what we do and much less why we do it; this is an opportunity for innovators.Trechos retirados de "Every assumption is an innovation opportunity"
Assumption is the mother of all fuck ups.
Copying and pasting a business value proposition statement into Google is a technique I use to identify assumptions industry players make, but it’s not the only one. You see, it is a safe bet that in legacy industries all players will be tooting the same horn, singing the same tunes and dancing the same way.
To an innovator this is an area ripe for innovation, for assumptions, the way things have always been done, is a major roadblock for innovation; and you can unleash new value if you eliminate those roadblocks.
“Begin challenging your assumptions. Your assumptions are the windows on the world. Scrub them off every once in awhile or the light won’t come in.”"