"About 60 million people have used Airbnb to find an alternative to a hotel. Now, some hotels are using Airbnb to find new customers.E quantas PME podiam aproveitar esta técnica de subir na escala de abstracção e estudar alternativas ao actual ecossistema da procura?
Managers at boutique hotels say they use the platform similarly to the way they use booking services like Expedia and Priceline, which typically charge hotels a 10% to 25% fee per reservation. Airbnb, by contrast, charges hosts a 3% fee. "The commission is so much more attractive," says Stephan Westman, a hotel industry consultant who has listed hotel rooms on Airbnb. "Any hotel that needs to fill rooms, I don’t understand why they wouldn’t need to use it as one of their marketing arms.""
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