Agora um exemplo do DIY nos... enterros, na morte.
Em "Our Bodies, Ourselves" uma reflexão interessante, sobretudo agora que as multinacionais do sector vêm impor os seus modelos industriais de low-cost:
"Doughty considered her business an “alternative funeral service” that would bring mourners into closer contact with the dead by helping people to tend to corpses at home. She did not plan to offer embalming services, although she was qualified to do so,[Moi ici: Estratégia - o que oferecer de diferente, o que não oferecer]
Doughty intends to help people take care of their own dead, rather than outsource the task to professionals. “When I found myself in all these big industrial warehouses, alone with all these bodies, I thought, If I’m doing all this, there are all these other people who aren’t doing this,” Doughty said. “That’s too much death for one person and not enough for all those other people.” Among the services offered by the fledgling company are help with home funerals, in which the body is bathed and dressed, then kept on ice for a few days, while the family grieves; natural burials, without casket or marker, at a green burial ground in Joshua Tree; and witness cremations, which permit family members to help load the body into the cremation machine and push the button that starts the fire.
With an increasing demand among baby boomers for customized funerals that reflect the individuality of the deceased, funeral directors are expanding into the business of event production. Today’s funeral director might stage a memorial service featuring the release of butterflies at the grave site, or with the deceased’s Harley parked ceremonially at the entrance to the chapel.
The death-care movement can be seen as echoing other attempts to celebrate the artisanal and reject the over-industrialized, over-sanitized, and over-medicalized way of life that prevailed in twentieth-century America. Home births, while still very much a minority choice, rose by more than fifty per cent between 2004 and 2012."