Impressionante esta memória de 1979:
"To create high fences around their businesses, brewers couple brand identification with economies of scale in production, distribution, and marketing"(1)Esta era a perspectiva de quem estava no Normalistão.
O que se passa em Mongo?
"Craft brewers accounted for 11 percent of U.S. beer production volume in 2014, up from 5 percent in 2010,Um mundo completamente diferente.
Craft brewers also grew annual sales to $19.6 billion last year, a 22 percent increase between 2013 and 2014."(2)
(1) - Trecho retirado de "How Competitive Forces Shape Strategy" de Michael Porter
(2) - Trechos retirados de "Why Craft Brewers Are Winning the Beer Wars"