terça-feira, novembro 10, 2015

Um gráfico a descrever Mongo (parte II)

Parte I.

Impressionante esta memória de 1979:
"To create high fences around their businesses, brewers couple brand identification with economies of scale in production, distribution, and marketing"(1)
Esta era a perspectiva de quem estava no Normalistão.
.
O que se passa em Mongo?
"Craft brewers accounted for 11 percent of U.S. beer production volume in 2014, up from 5 percent in 2010,
...
Craft brewers also grew annual sales to $19.6 billion last year, a 22 percent increase between 2013 and 2014."(2)
 Um mundo completamente diferente.
.
(1) - Trecho retirado de "How Competitive Forces Shape Strategy" de Michael Porter
(2) - Trechos retirados de "Why Craft Brewers Are Winning the Beer Wars"

1 comentário:

CCz disse...

A reacção dos incumbentes

http://www.wsj.com/articles/craft-brewers-take-issue-with-ab-inbev-distribution-plan-1449227668