Mais um exemplo do tema em "If You Haven’t Bet on a Market, You Have No Business":
"A symptom of weak market definition is calling yourself as “a platform play,” as so many startups do: doing anything for everybody, without doing something truly important for someone specific.[Moi ici: Pensei logo nisto]
Picking one or two markets is one of the toughest bets a startup can make because by picking one market you’re giving up others.
Who wants to exclude potential customers?
To really solve a problem and build your company means making a tough choice.
So picking the right market — and ensuring you do get it right — should be at the top of your business launch to-do list."