Sobretudo acho que este ponto:
"I like the idea that there's 100% traceability,"Vai ter um peso cada vez maior, o potencial de proximidade, de autenticidade, de comunidade:
"He's convinced that knowing those details actually makes the fish taste better. "People kept telling us, 'I've never had fish like that before,'" [Moi ici: O que importa cada vez mais é a experiência] he says. "We realized it was a combination of two things: People are having extraordinarily high-quality, fresh seafood. But when they know the name of the fisherman and they're seeing pictures, that helps their minds reconnect to the actual food source.""