A parte I já dava para intuir algumas das afirmações deste texto "McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days'":
""The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle.Recordar conceitos como mosaico de valor, como "activity-systems maps" ..., para chamar a atenção para o perigo destas derivas que não estão alinhadas com o ADN da empresa.
"The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another," one franchisee wrote.
"The system is very lost at the moment," one franchisee wrote. "Our menu boards are still bloated, and we are still trying to be too many things to too many people.
Franchisees also criticized the "Create Your Taste" program, which allows people to customize their burgers with premium ingredients.
"They are throwing everything they can against the wall to see what will stick," one franchisee wrote."