Balanced Scorecard: "E se a causa-raiz não for o preço?"

sábado, outubro 10, 2015

"E se a causa-raiz não for o preço?"

Esta sexta-feira ouvi na rádio o representante de uma cervejeira dizer que o problema da quebra no consumo é a carga fiscal que cai sobre a cerveja.

Imagem retirada daqui.
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Se o problema é o preço, por que é que o consumo de cerveja artesanal está a crescer? (Recordar isto)
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Acreditando que o problema é o preço, o que fará um gestor?
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Procurará reduzir os custos.
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Assim, fará sentido este tipo de decisão "Unicer fecha fábrica em Santarém, diz sindicato" (Recordar o que escrevi aquando do encerramento da fábrica de Loulé, aqui (2007) (antes de se falar em cerveja artesanal) e esta decisão (2012)).
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E se a causa-raiz não for o preço? Qual é mesmo o preço de uma cerveja artesanal?

1 comentário:

CCz disse...: "Os portugueses estão a beber cada vez menos cerveja.
...
A culpa, em parte, deve-se à elevada carga fiscal, diz a associação. Ou seja, o aumento do IVA na restauração levou a um menor consumo de cerveja que já sofria com a redução generalizada do consumo."

http://www.ionline.pt/artigo/416009/consumo-portugueses-estao-a-beber-cada-vez-menos-cerveja-?seccao=Dinheiro_i; 10 de outubro de 2015 às 09:15

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"It is widely believed that restructuring has boosted productivity by displacing low-skilled workers and creating jobs for the high skilled."Mas, e como isto é profundo:"In essence, creative destruction means that low productivity plants are displaced by high productivity plants." Por favor voltar a trás e reler esta última afirmação.
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"If an organisation is too stable it can ossify, but if it is too unstable it can disintegrate. Successful organisations work between these two conditions or states, in what Stacey called ‘the chaos zone’."

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"Das Leben, das uns gegeben ist, ist uns nicht als etwas Fertiges gegeben, sondern wir müssen es uns gestalten, und zwar jeder sein eigenes."
"Eine Regierung, die nichts wert ist, kostet am meisten."
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"The single biggest problem in communication is the illusion that it has taken place."

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"o vencedor da vida, o optimista que vive em incesto com o próprio ego, é o traço mais frágil do líder"

"We shall not grow wiser before we learn that much
that we have done was very foolish."
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...

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"os bancos não financiam a economia, a poupança sim"

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"Pedras no caminho?

Guardo todas, um dia vou construir um castelo"

"Without risk, faith is an impossibility."

"Não posso com quem vive a achar que os outros lhe devem sempre alguma coisa."

"In a world of increasing automation, our ability to perform tasks is not nearly as important as our ability to dream. The questions we need to ask are not ones of action, but ones of meaning"

"Me arrancam tudo a força e depois me chamam de contribuinte."

"Letting people vote for expensive programs that “somebody else” will finance is a good recipe for getting people to vote irresponsibly"

"what's fairness gotta do with pricing based in value?"

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“Customers don't care about your solution, they care about their problems.”

"Todos querem conhecer a verdade, mas o que desejam é que lhes contem uma mentira em que não sejam protagonistas."

"Execution efficiency strangles innovation in the crib, but not with malice, by default.”

"Our obsession with scalability is getting in the way of unleashing the potential of the 21st century."

"The system is optimized to mitigate risk, not create value"

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"Don't bargain on value. Half as expensive is often twice as cheap."

"Customers care about outcomes, not effort, technology, or originality."

" I can't believe it. That is why you fail."

"You don't have to pick between 1) playing the game and 2) not playing the game. You can *change* the game."

""The first principle is that you must not fool yourself and you are the easiest person to fool." "

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sábado, outubro 10, 2015

"E se a causa-raiz não for o preço?"

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