segunda-feira, outubro 12, 2015

Acerca da incerteza

"How much uncertainty does your industry face? Ask yourself the following questions:
  • Have new technologies or startups started to threaten my company or my industry?
  • Over the past five years have new competitors entered the market and captured 10% share by targeting our customers with a different value proposition than what we offer? 
  • Over the past five years have we begun to see customer preferences change, resulting in a different mix of products and services being demanded? 
  • Have you recently started offering (or are planning to offer) a product or service that has never been offered before?
If you answered “yes” to the first two questions, you’re likely sitting in a business with high technological uncertainty; if “yes” to the last two questions, you’re probably dealing with high demand uncertainty."
Trecho retirado de "The Industries Plagued by the Most Uncertainty"

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