"How much uncertainty does your industry face? Ask yourself the following questions:Trecho retirado de "The Industries Plagued by the Most Uncertainty"
- Have new technologies or startups started to threaten my company or my industry?
- Over the past five years have new competitors entered the market and captured 10% share by targeting our customers with a different value proposition than what we offer?
- Over the past five years have we begun to see customer preferences change, resulting in a different mix of products and services being demanded?
If you answered “yes” to the first two questions, you’re likely sitting in a business with high technological uncertainty; if “yes” to the last two questions, you’re probably dealing with high demand uncertainty."
- Have you recently started offering (or are planning to offer) a product or service that has never been offered before?