Sem clientes não há sustentabilidade.
"Implicit in the idea of a consumer is someone who is engaged in an activity - namely consuming.Não é um desafio fácil.
In fact, consumption for the vast majority of our target of anything other than the product itself is passive at best, and with very rare exceptions, it is centered around the actual moment of purchase or use - people don’t have the energy or inclination to be continuously engaged with regard to a product. They are simply using your product and getting on with their lives. In most cases, the smaller the interaction - the less they have to react to - the better."
Trechos retirados de "Eating the big fish : how challenger brands can compete against brand leaders" de Adam Morgan.