"To state your strategy in a sentence, though, you really just need the first three parts: winning aspiration, where to play, and how to win. The simple mad lib plug-n-play is basically some version of this:
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Achieve [Winning Aspiration] in [Where To Play] by [How To Win].
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Your winning aspiration needs to spell out a clear win. It needs to be future-oriented, ambitious, and specific (thus measurable), contain a competitive element, and avoid a play-to-play goal. Your where-to-play needs some element of segmentation. Your how-to-win needs to capture your unique value proposition, your competitive advantage.
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Become the global leader in kidney disease treatment on the basis of biopharmaceutical research excellence."
Trecho retirado de "State Your Strategy in a Sentence"
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