"Could you briefly describe the concept of The Gym Group? What sets your company apart from the competitors?Continua.
We were the first low-cost operator open 24/7 in the UK. Furthermore, there are three other key parts of our business. First of all, we do offer competitive prices in relation to our 24/7-concept. Then, we implemented a very high technology-driven business, which differentiates us very much from the rest of the UK health club market. Another key part is that we have a no contract environment, so that members can join for any period. [Moi ici: Outra proposta diferente, outra combinação de oferta - low-price; aberto 24/7; muita tecnologia; e sem a amarra de um contrato. Como se houvesse uma lista de atributos e cada um destes entrevistados escolheu um modelo de negócio baseado em diferentes atributos e diferentes combinações, para servir diferentes segmentos da procura]
From your point of view, what are the major trends and developments in the fitness industry that influence your company now and also in the future? ...
Work-life balance now receives higher significance. Additionally, I think the UK market is becoming more competitive in the local sector similar to the top market, which is also growing very quickly.
I think the market will concentrate on special facilities, which might be special PT facilities, special cycling facilities or others. They will satisfy customers' wants and needs as well as their particular wishes and interests. So my guess is that the market requires more micro clubs, which offer only one special product so that customers can access exactly what they want without distraction from other things. [Moi ici: A caminho de Mongo, o acelerar do bailado entre o aumento da heterogeneidade da procura, a alimentar e a ser alimentado por um aumento da heterogeneidade da oferta]
Is there further growth potential in the fitness industry in general; if so, in what regions or segments?
What is happening already is the premium end of the market continues to grow and we will see the local sector grow very rapidly as it has done elsewhere in Europe. These concentrations lead to the mid-market being squeezed so that they have to move further up to the premium end of the market or have to become lower segment rather than to stay in the mid-market or stuck in the middle. [Moi ici: O velho fenómeno da polarização dos mercados e do "stuck-in-the-middle"]
In recent years, low-cost operators have significantly impacted the European health and fitness industry. How would you characterise their role in the UK market today and will this trend continue in the near future?
My personal belief is that the UK health market will continue to grow, but I do think it will be sector specific. We observe that over 35% of our members who join each month have never visited a health dub, sports centre or gym before, which is driven by a number of things. Prices reflect one important factor, but also the concept of 24/7 operation. This enables us to attract people like doctors, nurses, bus drivers etc. We are available to them, whenever they want. This is the key behind 24/7 operation."
quinta-feira, junho 11, 2015
Ter uma estratégia clara = escolhas claras = ideias claras = desejar sucesso à concorrência (parte VI)
Parte I, parte II, parte III, parte IV e parte V.