terça-feira, maio 12, 2015

Acerca do BSC

"What does a Balanced Scorecard actually do?.
The Scorecard provides a framework for translating an abstract strategy into specific, concrete objectives, measures, indicators and actions. It combines a ‘balanced’ (cause/effect) view with a ‘scoring’ (measuring/tracking) view. It focuses on aligning the goals of business units, teams and individual employees with the company’s overall business strategy. A great Balanced Scorecard breaks a business strategy down into specific and measurable chunks. It also keeps the long-term strategic goals visible on the radar. The ultimate goal of a Balanced Scorecard is to experience Strategy Execution as a continuous process. Today, the BSC provides much more than multi-view measurement; in many organisations, it’s an essential management system and a cornerstone of successful Strategy Execution.By helping organisations detect problem areas and ensuring that managers and employees focus their energies in the right areas, the Balanced Scorecard also becomes an important foundation for operational management. ... The Balanced Scorecard should not be viewed as a controlling instrument. Its ultimate goal is to create focus for what’s really important for the future, ensuring that all employees contribute to the realisation of the company’s mission and strategic goals. Measurement is a means to reaching a goal and not a goal in itself.
The Scorecard is also about learning and teaching; about your strategy, the assumptions you have made regarding winning in the marketplace and the value proposition you have put forward. It can be a crucial lever to communicating your strategy."

Trechos retirados de "Strategy Execution - The definitive guide" de Strategy Jeroen De Flander

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