"Most companies allocate the same resources to the same business units year after year. That makes it difficult to realize strategic goals and undermines performance."E porquê?
"Why do so many companies undermine their strategic direction by allocating the same levels of resources to business units year after year? The reasons vary widely, from the very bad - companies operating on autopilot - to the more sensible. After all, sometimes it’s wise to persist with previously chosen resource allocations, especially if there are no viable reallocation opportunities or if switching costs are too high.Trechos retirados de "How to put your money where your strategy is"
For the most part, however, the failure to pursue a more active allocation agenda is a result of organizational inertia that has multiple causes."