"As Peter Drucker emphasized, “The purpose of a business is to create a customer.” That’s also the purpose of any business strategy: make customers, not war. In my experience at strategy meetings, most executives spend too much time discussing competitors and not nearly enough time discussing customers: who they are, their key concerns, how they buy, why, and where."Trecho retirado de "Stop Using Battle Metaphors in Your Company Strategy"
terça-feira, dezembro 30, 2014
Concorrência versus Clientes
Uma preocupação já por várias vezes referida neste blogue: