terça-feira, novembro 04, 2014

Acerca dos ecossistemas do negócio

No livro "Elevate" de Rich Horwath encontrei estes trechos sobre um tema que nos é muito caro, o dos ecossistemas dos negócios:
""A system is a set of things - people, cells, molecules - interconnected in such a way that they produce their own pattern of behavior over time. It's an interconnected set of elements that is coherently organized in a way that achieves something."" ... As a system develops, it generates patterns of behavior due to the connections between elements in an organized fashion. That's one of the reasons it's important to look at your business strategy as a system, involving your employees, customers, suppliers, competitors, and shareholders. Changes in any one of these elements or their connection (relationship) to others can fundamentally alter the course of your business. Strategic planning sessions that don't fully take into account the market, customers, competitors, and the company itself yield half-baked strategic plans that will crack under the pressure of changes in the system. Understanding the systems that comprise your business is an important part of developing long-term strategy.
"" And a lack of systems thinking can lead to competitive disadvantage as Nokia CEO Stephen Elop lamented, "Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem."" 
Qual é o ecossistema do seu negócio? Sabe se o pode alterar em seu favor?

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