sexta-feira, novembro 21, 2014

"a hunger that's waiting to be satisfied"

Excelente trecho, mais um, de Seth Godin:
"Our job is to find the disconnected and connect them, to find people eager to pursue a goal and give them the structure to go achieve that goal. But just about always, we start with an already existing worldview, a point of view, a hunger that's waiting to be satisfied."
Como fixei, numa formulação que apreciei:
"strategy lies at the intersection of the actor’s chosen identity, her/his intention, and the difficulties s/he faces in a specific context." 
A identidade do actor, da empresa, tem de estar em sintonia como uma "fome" à espera de ser saciada.

Primeiro trecho retirado de "Inventing a tribe".
Segundo trecho retirado de "Business Strategy - Managing Uncertainty, Opportunity, and Enterprise" de  J.-C. Spender.

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