terça-feira, novembro 04, 2014

"a grande mudança que põe os trunfos na mão das PME"

"“Ten years ago, companies or industries defined what the markets needed. Nowadays, consumers are not just asked for their advice and input - they are defining what the products and services should look like, and can even drive and create products themselves on [crowdfunding] platforms like Kickstarter.”
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As we noted in our 2007 study, “The Customer Connection,” companies can spend more money, hire the best engineers, develop the best technology, and conduct the best business market research, but unless their R&D efforts are driven by a thorough understanding of what their customers need and want, their performance may fall short."
Esta é a grande mudança que põe os trunfos na mão das PME com gente capaz de interagir com os clientes como entidades únicas e não como plankton ou miudagem

Trechos retirados de "The Global Innovation 1000: Proven Paths to Innovation Success"

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