sábado, outubro 11, 2014

"experiences bring people more happiness than do possessions"

"happiness is in the content of moment-to-moment experiences. Nothing material is intrinsically valuable, except in whatever promise of happiness it carries.
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Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions.
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spending money on experiences "provide[s] more enduring happiness."
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Essentially, when you can't live in a moment, they say, it's best to live in anticipation of an experience. Experiential purchases like trips, concerts, movies, et cetera, tend to trump material purchases because the utility of buying anything really starts accruing before you buy it.
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Waiting for an experience apparently elicits more happiness and excitement than waiting for a material good (and more "pleasantness" too—an eerie metric). By contrast, waiting for a possession is more likely fraught with impatience than anticipation."
Relacionei logo isto com a "Curiosidade do dia" de ontem:
"até que ponto isto vai no sentido de tornar a compra de alguns bens como a compra de uma experiência?"
Como ontem contava numa empresa, "passou por mim um carro com a identificação da empresa e o logo "Pavimentos"... como conheço algo da empresa, tive pena. Podiam vender muito mais do que pavimentos. Pavimentos são uma coisa, mais importante são as experiências que esses pavimentos podem ajudar as pessoas a sentir.


Trecho retirado de "Buy Experiences, Not Things"

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