"Are people losing their appetite for your brand?Vale a pena ler o texto todo em "Is your brand misunderstood?"
Don’t waste a penny trying to “educate” or “convince” them.
It won’t change a thing.
Instead, give them a novel and valuable experience.
One that aligns with their beliefs and desires.
Then sit back and watch in astonishment.
As they educate and convince themselves."
segunda-feira, outubro 27, 2014
"Don’t waste a penny trying to “educate” or “convince” them"
Grande mensagem de Tom Asacker sobre a reacção da McDonalds a resultados muito maus: