Mais um exemplo das palavras-chave:
- interacção + co-produção = co-criação de valor
- co-criação de valor + utilização = experiência de criação de valor
"Today, customization is commonplace for a variety of goods from cars to jeans to computers to many others. Technological advancements are making it easier and more cost-effective for brand owners to reach consumers on a more personal level.
However, the expectation of tailored products and services has especially blossomed in the digital and 3D printing age. So what’s next? We’re now seeing a trend where products go beyond mass customization to individualization, truly meeting the needs of each unique person."