"The financial strength, number, and pricing-savvy of your competitors will all affect the price you can charge.Trecho retirado de "Setting profitable prices : a step-by-step guide to pricing strategy - without hiring a consultant" de Marlene Jensen.
Stupid competitors can lower profits for all companies, sometimes even making an entire industry unprofitable. My definition of stupid competitors includes the following:
- Those who will always cut price to make a sale. They often find themselves in price wars that nobody wins.
- Those so addicted to the sales boost that they run constant sales, causing consumers to devalue the “fair” price for that type of product or service.
- Those who see the industry leader raising prices and don’t at least consider jumping on the bandwagon."
segunda-feira, maio 19, 2014
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