"When something is commoditized, an adjacent market becomes valuable"Nesta reflexão "Quality of production", Seth Godin relata vários exemplos de actividades comoditizadas, algumas até pelo grátis.
"That doesn't mean that the game is over. What it does mean is that we have to figure out how to obsess over things that are truly difficult. Access to tools alone is not sufficient."E a sua empresa... está obcecada por algo?