"emerging market companies that focus primarily on top-line growth tend to become less coherent over time. One-time fixes pile up to create a hodgepodge of ill-fitting processes and ad hoc solutions. Without a solid foundation, companies begin to experience operational problems, such as poor quality, customer defections, low employee morale, and poor inventory management.Qual é a estratégia da sua empresa, no mercado nacional e no mercado internacional?
In emerging markets, as in the developed world, strategy matters as much as execution."
Trecho retirado de "Why Strategy Matters in Emerging Markets After All"