quinta-feira, novembro 21, 2013

Tão comum... infelizmente.

"Can, I please reiterate to people the importance of :
  • Map your environment (starting with user needs)
  • Determine where you can attack (the options)
  • Determine why you would attack one space over another (i.e. the games you can play, the advantages / disadvantages, the opponents, how you can exploit inertia or constraints, possibilities for building ecosystems etc)
  • Determine the how (i.e. the method - using an open approach, co-creation with others, alliances)
  • Determine the what (the details) and finally the when.
If you don't first map your landscape, you can and only ever will be playing chess in the dark."

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